At the Petal Area Chamber of Commerce, we believe strongly in a very bright future for the City of Petal!
Our goal is serve our city and our members by providing strong leadership for those who would seek to grow, live or play in Petal, MS. In order to achieve this goal, we know that we must be continually looking ahead, solving big problems, and providing the very best resources for all we serve.
Over the past months, we have partnered with Own Your Hill, a Mississippi Growth Marketing company, to help us develop strategies and marketing assets that will allow us to better serve our members, to reach more people who might be interested in investing in our community, and to help us show the world the immense value of Petal as a business location, a home, and a travel destination.
Our new website is a puzzle piece in this new strategy for long-term growth. Here, you’ll find great statistics about The Friendly City, coupled with information and resources categorized to best serve our visitors seeking to grow here, live here and play here.
Bethany Byrd, founder and lead strategist for Own Your Hill, explains; “The new PACC website was created to lead its visitors down a clear path towards the very best answer to their question. Whatever their goal, they’ll find it easily, and walk away with a clearer and more positive view of The Friendly City. We are proud to partner with the chamber and the City of Petal as we work to grow this beautiful Mississippi small town, and we are excited to be a part of helping others to see that Petal is truly a place like no other.”
A new identity for the PACC, and a clear path forward.
Before work on the new website and other marketing materials began, we spent time going through a Roadmapping process – a strategy method designed to help us find the deeper story behind the PACC, as well as the City of Petal. What we found was that our citizens and chamber members believe deeply in the value of family, traditions, and educational and entreprenurial success.
Guided by our story and values, Bethany and her team designed a new visual identity that calls to mind past eras where family dinner was a priority, Friday nights were sacred, and a letterman jacket signified more than athletic success – it was a visual reminder of the value of team spirit, hard work and the dream of a bright future.
Our new brand signifies a new day for the Petal Area Chamber of Commerce. We invite you to join us as we work to grow our beautiful town, and we hope you’ll be a part of all that is to come.
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– Valerie Wilson, PACC Executive Director