The Chamber of Commerce is a thing of the past, right? After all, it’s older than the city! It’s been around since 1962 A thing of the past… far from it!
Although the digital age has changed the way business has been done, the fact remains the local businesses rely on its locals. Without too much digging, you’ll find plenty of arguments and exciting reasons to keep on keepin’ on!!
Here are some of the best reasons for why all business owners should join The Petal Area Chamber of Commerce today.
Look More Trustworthy
The Chamber of Commerce might be a holdover from analogue days, but much like Consumer Reports, it’s still one people trust. Plain and simple, the biggest edge Chamber of Commerce Membership gives your business is instilling consumer confidence.
Help Make Important Decisions
By serving on committees or the board of directors, you can directly influence the course of business events in Petal. This goes one step further than simply grabbing the ear of government … you can be part of the government.
Keep Up to Date on Trends
Business developments in Petal are a must-know, but many business owners find themselves sadly out of touch due to the fact that they just aren’t tied to the community closely enough. Avoid this fate by joining up and participating in our monthly Lunch & Learn.
Up Awareness of Your Business
Sometimes you don’t get new customers because people simple aren’t aware you exist. If you want to reduce the number of people represented in this group, joining the Chamber of Commerce is a good way to go, because it puts you on the map, literally. Take a look at our interactive digital map on the chamber website.
Encourage Consumers to Do Business with You
Consumers are significantly more likely to use your services once you have the Chamber of Commerce stamp of approval. We’re not talking a little bit more likely; we’re talking 50 to 60 percent more likely, according to varied numbers from Association of Chamber of Commerce Executives.
Increase the Chances of Customers Purchasing Your Products
Not only are consumers more likely to use your services, they are a full 80 percent more likely to buy your products, according to the same report.
The Petal Area chamber of commerce provides relocation packet to families moving to Petal. It contains information on schools, parks and recreation, and all the usual, but these welcome packets also contain a listing our member businesses. That could be your name getting sent to every newbie in town.
Take a Startup Step
One of the biggest benefits of joining is that you don’t need to have met any requirements to do so. That means brand new businesses can get started right away, all for the low cost of membership. While there is an application process, almost everyone gets accepted if they have a real business.
Opportunities come from strange quarters. Forming relationships with the other movers and shakers in Petal can generate everything from clients to new business ventures to advertising to awesome employees.
Gain Industry Leadership Status
Big dogs join the Chamber of Commerce; it’s simply a fact. If you want to be seen as a leader, this is a step to take.
Integrate Yourself into the Community
When the residents of Petal know you to be part of its heart, they’ll want to engage with you even more.
Save on Marketing
Especially if you’re a small startup, your marketing budget is likely limited. The amount of free publicity you get through a Chamber membership just makes financial sense.
Get the Powerful on Your Side
The established figures in Petal can’t help you out if they don’t know who you are. Chamber membership is a quick, easy and enjoyable way to remedy that.
Referrals are the lifeblood of most service-based businesses, and you can never have too many.
Get the Skinny on the Competition
The good news AND bad news of joining the Petal Chamber of Commerce is that you’ll be right in there with your competition. Sure, this may at times be uncomfortable or even downright unpleasant, but it isn’t a bad thing. Close proximity to your competition gives you an edge, because you can see how they do what they do.
Enjoy Low-Cost Continuing Education
Many small businesses, especially new startups, can’t afford the cost of attending a well-known conference or hiring training professionals … or even paying for online courses. Luckily, the Petal Chamber frequently hosts trainings on a wide variety of business topics, giving you a low-cost alternative.
Edge Out the Competition
Belong to the Chamber of Commerce can give you the leg up you need to outperform the competition, especially considering the increased trust you earn from consumers, and therefore their increased willingness to work with you.
Increase Your SEO
There are, of course, also digital benefits to a membership. When you join the Chamber of Commerce, your business gets linked not only from the Chamber’s page, but from the pages of many participating members, who will list you for events you’re hosting or sponsoring. The result is a lot of links back to your site, which tells Google you’re important.
Next time you’re wondering whether the good ol’ Chamber is worth it, stop yourself in your tracks and just get that membership. Then make the most of it, meeting and greeting, participating in events and doing everything you can to get your business venture out into the world. You might be surprised at the results this “antiquated” business strategy is still capable of generating. To your success!