March Monthly Membership Luncheon
/in Featured, General /by Petal Area Chamber of CommercePetal Area Chamber Monthly Membership Luncheon
March 11 | 12:00–1:00 PM | Petal Civic Center
Don’t miss one of the most engaging luncheons of the year!
Join the Petal Area Chamber of Commerce on March 11th for a dynamic Local Leadership Panel Discussion designed to connect our business community directly with the leaders shaping Petal’s future.
This is your opportunity to hear firsthand about current initiatives, upcoming projects, economic growth, and the vision moving our city forward. Even better — you’ll have the chance to ask questions and be part of the conversation.
Our monthly luncheons are where business meets leadership, ideas spark collaboration, and relationships grow. In just one power-packed hour, you’ll gain insight, build connections, and leave informed and inspired.
Seats fill quickly — register today and be part of the conversation driving Petal forward!

Boost Your Business: 3 Powerful Marketing Strategies for Small Business
/in Featured /by Petal Area Chamber of CommerceAs a small business owner, you may often juggle the demands of running your business and effectively marketing it. But attracting new customers, nurturing existing relationships, and building loyalty doesn’t have to be overwhelming. In this article, we will explore three powerful marketing strategies that can boost your business while keeping your sanity and budget intact.
Understand Your Customer
Before developing any marketing plan, it is crucial to understand your target audience. The better you know your customer, the better you can tailor your messaging and offerings to meet their needs. Use these simple questions to help form a customer profile.
• Who is your ideal customer?
• What motivates them?
• What pain points are they trying to solve?
To gain this understanding, you can use your experience as the business owner. However, if you want more precise data, market research tools can help. For example, you can survey your existing customers to learn more about their behaviors, preferences, and satisfaction levels. Pay special attention to how they discovered your business and whether they are local or come from a farther distance. This data can help you target your marketing geographically, in addition to understanding the impact of advertising versus customer word-of-mouth.
Conducting competitor analysis is another way of learning more about what offers are working or what services might be missing for your prospective customer base. Hubspot offers a helpful guide to small business owners looking to learn more about their competition. Lastly, make sure you have completed a free business profile with Google, so you are able to monitor online metrics like website traffic and customer behavior through Google Analytics. With this information, you can develop a customer persona that will help guide your marketing efforts.
Partner with Other Businesses
Collaborating with other businesses that share your values and target audience can be an excellent way to reach new customers. For example, you can team up with a complimentary business to host an event or create a joint promotion. This can help to amplify your message and attract new customers who have yet to discover your business.
If your business has a physical location, consider collaborating with other businesses on the block. In a small shopping district in Portland, Oregon, businesses collaborate during the holiday season with a ‘golden ticket’ promotion. The concept rewards customers by giving them a golden ticket that can be used at partner stores in the shopping district. By gamifying holiday shopping and role modeling reciprocity, the business community has tapped into some known consumer behaviors: customers like to have fun and feel good about their purchases.
Offer Incentives and Rewards
People love rewards and incentives, as seen in the golden ticket example. Offering a discount or loyalty program can be an effective way to encourage repeat business. Additionally, if you have a referral program, you can encourage your satisfied customers to spread the word about your business to their friends and family. If starting a loyalty program feels daunting, check out Indeed’s framework which includes five steps to help create your own loyalty or referral program.
Long-term programs are great, but don’t miss the opportunity to wow first-time customers who may be exploring your business or comparing you to a customer. Offer tantalizing promotions, discounts, or bonus items for minimum purchases. And remember: it’s great to be generous, but make sure the math works out in your favor. NerdWallet advises weighing specific risks and benefits of your promotion to prioritize profitability.
Keep it Simple
You don’t have to do everything at once. Simply try one strategy at a time and see what works. As you learn more about your customer, partner with compatriot businesses, and offer strategic incentives and rewards, you will be on your way to building a loyal base of customers.
Ignite and Empower Your Team with Verbal Feedback
/in Featured /by Petal Area Chamber of CommerceVerbal feedback is a great way for bosses and team leaders to demonstrate their appreciation and encourage their employees. When used correctly, this kind of feedback not only boosts morale but also creates an atmosphere where employees feel valued, respected, and encouraged. If using words to affirm your employees does not come naturally to you, you are not alone. The good news is that giving verbal feedback is a skill you can develop over time that will benefit you as a leader and everyone around you. Read on to learn more about when to give positive feedback and what to say to open hearts and minds.
Praise Achievements
Everyone appreciates recognition for a job well done, and your employees are no different. If someone has done an outstanding job on a project, acknowledge their effort and outcome. Praise is especially meaningful when workers have encountered unforeseen obstacles, difficult clients, or delays. When it comes to what to say, be specific. Inc. contributor and founder of Leadership from the Core, Marcel Schwantes provides these inspirational examples:
“I understand that analyzing the vast amount of data for our presentation was a difficult and time-consuming task. You did a remarkable job interpreting the results in a way everyone could comprehend.”
“I cannot express how much your extra mentoring efforts for the new employees have impacted the entire team. They were able to hit the ground running quickly due to your help during their crucial first three months with the company. The whole team has exceeded its productivity as a result.”
Commend the Person, not Just the Performance
Recognition is essential and can be given in a variety of ways. Bonuses, raises, and promotions are all ways to recognize someone’s exceptional performance, but surprisingly they can leave some employees feeling less satisfied with their jobs. According to research conducted by the London School of Economics, financial rewards can actually have a negative impact when it comes to motivating employees. An analysis of 51 experiments showed that monetary compensation may reduce an individual’s drive to accomplish a task, as well as diminish their enjoyment of doing so.
An exciting aspect of positive feedback is that it motivates individuals differently.
According to Harvard Business Review, recognition should go beyond performance and extend into appreciation, which acknowledges a person not just for what they have done but for who they are. When giving verbal appreciation, focus on comments that encompass an employee’s special traits and talents, such as dedication, collaboration, and leadership. Schwantes provides these examples when it comes to providing praise based on leadership qualities:
“Your positive and optimistic attitude on Monday mornings has significantly impacted the team. They eagerly anticipate Mondays and feed off your positive energy throughout the week. This has spread to other teams as well.”
“How you handled last week’s crisis with your calm, composed, and self-assured demeanor was a game changer. Instead of people panicking and blaming each other, your attitude helped the team focus on finding solutions for the client and fixing the process to prevent similar issues in the future. You were instrumental in saving the company from losing one of its best clients.” Schwantes also recommends that leaders use their words of encouragement to help workers feel secure. Job security is always a top concern for employees. When leaders affirm an individual’s place and future in the company, they offer more than compliments but peace of mind.
The Takeaway: Notice & Take Action
Giving praise that encompasses performance, personality, and someone’s place in the company are all great ways to practice words of affirmation. Take inspiration from Schwantes and customize his ideas to fit your observations and employees. And remember: a thoughtful email or note from a boss will go a long way in making someone feel seen, recognized, and appreciated.
Why Social Time with Co-Workers is the Ultimate Office Perk
/in Featured /by Petal Area Chamber of CommerceThe concept of a “workplace” has evolved significantly over the past three years. Remote offices and hybrid work models have disrupted the organic social interactions that once unfolded effortlessly around the water cooler. Employers have also recognized that offering remote working options not only attracts top talent but also grapples with the challenge of enticing employees back to the physical office full-time.
Regardless of whether your workplace is completely remote, fully in-office, or somewhere in between, there is an undeniable magic that occurs when employees come together in person. After all, workers are human beings, and as humans, we possess an innate need for social connection. Continue reading to explore how you can effectively harness your employees’ social needs and foster meaningful connections.
The Importance of Social Connections
Many individuals who work from home miss the social connections that come with working in an office environment. However, simply returning to the office to spend the entire day responding to emails and joining Zoom calls can dampen their enthusiasm. If managers can find opportunities for team collaboration and foster connections, employees are more likely to feel energized and eager to return to the office.
In a Harvard Business Review article, employees listed the following as top reasons to return to the workplace:
• 85% of employees would be motivated to go into the office to rebuild team bonds.
• 84% of employees would be motivated to go into the office if they could socialize with coworkers.
• 74% of employees would go to the office more frequently if they knew their “work friends” were there.
• 73% of employees would go to the office more frequently if they knew their direct team members would be there.
Humans are inherently social beings, and it is no surprise that the top motivator for in-person work includes other people. Workplace satisfaction experts agree that the days of simply punching the clock are over for modern employees. Work should provide a sense of purpose and a feeling of belonging to something greater than oneself, and tapping into team-building and relationships is a great way to do just that.
Workplace Social Time Goes a Long Way
Employees who have grown accustomed to zero commute time and flexible schedules may require more persuasion when it comes to returning to the office. To encourage employees’ desire to be in the office, Sammi Caramela, a contributor to the US Chamber of Commerce, proposes five compelling incentives. These include setting clear expectations, maintaining consistent communication, accommodating family and illness situations, and fostering a workplace culture that values genuine human connections.
Caramela promotes a workplace culture that values social connections and prioritizes employee well-being. This includes integrating activities like team lunches, office birthday celebrations, and casual Friday treats such as bagels and fruit. In addition, Caramela recognizes the importance of granting employees autonomy in determining when they need a break. Whether it’s enjoying lunch at a favorite restaurant or finding solace in a book in the office lounge, these breaks contribute to overall well-being.
Encouraging walks, exercise classes, and empowering employees with more control over their work day will combat afternoon fatigue, improve productivity, even strengthen the immune system. Employers can leverage this opportunity to create a supportive work environment, offsetting the drawbacks of remote working such as distractions and imbalanced work days. Prioritizing rest and movement at work can help workplaces excel amidst the unique demands of work from home.
The Hybrid Work Model Is Likely Here to Stay
Not everyone finds motivation through socializing, and some employees get enough social interaction outside of work. Employers can attract and retain exceptional workers by embracing this trend. By fostering an inviting in-person work environment and allowing remote work flexibility, everyone can feel connected and purposeful in their roles. The key is to enrich the in-office workday while remaining adaptable to the changing landscape of work and the needs of the modern workforce.
Regain Control Over Your Calendar with the ‘4 Buckets’ Trick
/in Featured /by Petal Area Chamber of CommerceIn the dynamic world of running a business, where each day brings a cascade of seemingly urgent tasks, it’s easy to pack your calendar to the brim. How do you ensure that your days are productive and contribute to your overall goals? One of the best ways is to look at highly successful leaders who have mastered prioritization and time management.
Bill Gates’ Approach to Reducing Procrastination
Bill Gates, who founded the world’s biggest software company, Microsoft, in 1975, is someone who you would expect to be busy and have many demands on his time. You might be surprised to learn, however, that Gates divides his schedule into 5-minute slots. This methodology is not the only tool Gates uses to accomplish his most important tasks. After all, it is possible to complete tasks throughout the workday and never get to the most important ones, a procrastination phenomenon known as “priority dilution.”
So, Gates uses a trick to make sure his work contributes to his overall goals. He divides his task list into four “buckets,” each taking up 25% of his time. When it comes to your work day, choose categories, or buckets, that apply to you and your organization. For example, you could divide your work up into people tasks, such as hiring, recruiting and time management, company management, marketing, and customers. If one of these buckets starts to get too full, it might be time to reorganize. For example, if your “people” bucket is getting overloaded, you might need to look at hiring more HR staff you can delegate to. If your “customers” bucket is taking up too much time, perhaps consider bringing in a customer services manager.
Try Color Coding Your Buckets
Some CEOs use a similar system to Bill Gates, but with their own refinements. Tobias Lütke, the founder of online retail giant Shopify, has four categories he uses, similarly to Gates, but blocks them out on his schedule by color. Using this approach, he is able to see at a quick glance if the week’s schedule is in line with his overall priorities. Lütke is also a proponent of working smarter, not simply working more hours. As he’s shared in interviews, Lütke believes that everyone gets only 5 creative hours a day. The important thing is to make the most of those hours.
Beyond the buckets, color can also help you visualize your week at a glance. Using color to ‘block time’ on your calendar can illustrate more than tasks or projects meant for work time. Color coding can also be used to indicate breaks, family time, and workouts—all important elements to maintaining a work/life balance.
The Takeaway
The key to this four-bucket system is to align it with the primary goals of your organization or the department you manage. Over time, these priorities may change, as in any kind of business planning, so be prepared to adapt as you go.
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Get Personal with Your Customers
/in Featured /by Petal Area Chamber of CommerceTelling a story is one of the oldest ways humans have of connecting with each other. When it comes to your business, how you share personal stories in public spaces such as social media matters. Recounting life lessons or turning points can inspire and uplift your audience. However, sharing your deepest or darkest experiences with an audience that encompasses long-time friends, employees, clients, and industry partners can negatively affect your business. So, how do you know which stories inspire trust and build your brand and which to avoid?
Your Mission is Personal
A personal story is different from a ‘confessional’ story. And this distinction can help you separate what goes too far from what supports your business goals. For example, an inspiring story about overcoming an injury to win your college track competition is great, but if the focus is on your college awards or the fascinating details of your surgery it may come across as self-absorbed or out of touch. On the other hand, when you connect overcoming obstacles to your company’s values or even your reason for being, it works toward creating a positive image of your business and shines a spotlight on your company’s mission.
Social media is a busy place and most consumers are there for deals and entertainment. Ensuring your content connects sends a clear message to your customers: you can trust me with your time.
Hubspot’s guide to business storytelling is a great resource for telling more engaging stories. They advise keeping the following points in mind to keep your stories—even personal ones—on target.
• Captivating stories keeps the reader engaged and invested.
• Plausible tales create a believable version of reality for the reader.
• Educational pieces encourage curiosity and further knowledge.
• Relatable content connects readers with familiar people and places.
• Memorable stories use humor, inspiration, and even shock.
Use Stories to Reveal Lessons
The best leaders share personal stories that inspire and reveal lessons about how they overcame obstacles and achieved success. Richard Branson does this well in his recent Master Class, where he describes his battle with dyslexia which effectively blocked his formal education. He turned this personal setback into a positive learning experience by sharing how his ability to collaborate, delegate, and see the world in a unique way helped build his business empire. The implied lesson to his audience is that your perceived weakness can become a strength when you adapt a new mindset. Branson’s course is called “Disruptive Entrepreneurship,” which makes his personal story perfectly aligned. This connection is important because now his dyslexia is more than a confession but a source of inspiration.
Get Personal with Customer Stories
Not every story needs to be about yourself or even your team. Your customer’s lives are a great source of inspiration. Get strategic when you share stories that correspond to your customer avatars. Sometimes customers will voluntarily share their story with you, but expect to devote intentional time following up with customers. Use these tips, provided by Forbes’ contributor Stephanie Burns, to collect compelling testimonials and tell better success stories.
1. Make sure to ask the right questions. Instead of ‘Would you recommend me to a friend or family,’ try asking ‘How is your life better now that we’ve worked together?’
2. When a client sends an email telling you about their success or posts a rave review online, follow up. Set up a time to ask more questions and gather details for your story.
3. Don’t wait until the end of the process. Let your audience experience what it’s like to work with you by chronicling the customer journey in real time.
The Takeaway
Telling personal stories can be a great way to humanize your brand and connect with your customers. When you ensure your stories support your business’s goals and connect with your audience, you’ll become known for what makes your business special and attracts your ideal clients.
Serving Your Community Can Grow Your Business
/in Featured /by Petal Area Chamber of CommerceRunning a small business requires dedication and time. But have you ever considered the benefits of community service? It may seem like one more thing to add, but research shows that helping your community can actually support your business goals. Serving your community helps boost your reputation, retain top talent, and create a more positive workplace.
Change How the Community Sees Your Business
Business owners start up because they want to solve a problem or fulfill a need in the community. However, once you’re up and running, making a profit often becomes the top priority. When this happens, members of the community may see you as someone who is just there to make a buck.
During the COVID-19 pandemic, many businesses and organizations stepped up to serve their community and live out their core values. Entrepreneur magazine reported that during the shutdown, After-School-All-Stars, a national nonprofit that runs after school programs, tuned into the needs of their local communities and started providing meals, distance learning, and mental health support for students and families.
You don’t need an economic crisis to show up for your community. You can demonstrate your company’s values by volunteering as a group or sponsoring an event you believe in. One study found that a whopping 78% of consumers want businesses to take the lead on social issues. In other words, when you invest your time or money into important service opportunities customers take notice. When you give back, people see you as part of the community and are more likely to use your business.
Hire and Retain Employees that Share Your Values
If your business’s number one goal is profit, you will attract employees who feel the same way. Their loyalty will be limited to the next paycheck, and for the most part, they won’t go above and beyond when you need it. However, when your company lives its core values within the community, retention rates will be higher, and you will attract skilled people who want to do more than simply show up.
This strategy is especially important if you hire younger employees. Forbes reported that 83% of millennials said they would be more loyal to a company that contributed to social and environmental issues. They also found that Gen Z, the newest group to enter the workforce, expect their employer to have a purpose beyond profit. Gen Z job candidates even showed they are more likely to read mission statements and value documents.
When you have a company culture that includes giving back, you can attract aspirational employees. These workers want to be connected to something bigger than themselves, and when your business gives them that opportunity, they find more than employment–they find fulfillment.
Pick the Right Partners
Of course, when you choose to do community outreach, it needs to fit with your organization’s core values and areas of expertise. To find opportunities that are right for you and your business, try some of the strategies listed below.
• What problems exist in Petal today? Whether it’s supporting the school district or animal shelters, find a cause that aligns with your values.
• Encourage employees to volunteer during work hours. Maybe it’s just one hour a month, but when employees can give back during work hours they don’t have to choose between serving and time off.
• Create a custom plan for volunteering based on what matters to your employees.
• Share about the time and investment your employees give on social media or your website. People love feel-good stories and this will help boost the perception of your business.
The Bottom Line
Above all, be creative in your approach and choose projects that get you excited. Your enthusiasm will shine through and make your business memorable in the eyes of the Pinebelt community
An Amazing Mission!
/in Featured /by Petal Area Chamber of CommerceWreaths Across America’s mission is to Remember the Fallen, Honor those who serve, and Teach the next generation about the value of freedom. In 1992 Morrill Worcester, the owner of a wreath company in Maine had extra wreaths at the end of the holiday season and saw an opportuity to honor our nation’s veterans. He arranged through one of his state’s former senators to have the wreaths placed at Arlington Cemetery. As plans were underway, many volunteers signed up tp help and each year this annual tribute grew. By 2008 more than 100,000 wreaths were placed on Veterans’ graves with the help of over 60,000 volunteers and that year the United States Congress voted unanimously to establish National Wreaths Across America Day. The laying of over 2.7 million wreaths now takes place on a designated Saturday of each December at more than 3,100 locations across the UNited States including Puerto Rico and other countries around the world.
Hattiesburg and Petal can now be a part of this amazing mission! Highland Cemetery, on West 7th Street, is the resting place of over 2100 Veterans, including Petal native, Jack Lucas, the youngest recipient of the Congressional Medal of Honor. Through the efforts of the Twentieth Star Chapter, Daughters of the American Revolution, Hattiesburg Highland Cemetery is now a designated site for Wreaths Across America!
We want every Veteran’s grave at Highland Cemetery to receive a wreath! Sponsorship of a wreath is $17 amd corporate sponsorship for 100 wreaths is $1700. Scan the QR code on the order form to pay online with a credit or debit card.


